No matter what the size of your project, a successful outcome depends on attention to detail and following a tried and true process
That’s why we take a phased approach to developing, implementing and launching your project whether it’s a website, custom application, branding or Internet marketing campaign.
Steps in Our Process
We follow best practices and guide you through a proven process to ensure you get optimal results from your project with us.
STEP ONE: DEFINE THE PROJECT
This is the most important step and deals with your goals. In this phase we listen and learn. We ask a lot of questions and collect a lot of data about you, your customers and your business objectives. Then we develop a project plan and functional requirements with you and recommend the strategy, tools and technologies that will provide the best solution. In this step we focus on areas such as:
- Needs analysis
- Functional requirements
- Technology assessment
- Project plan and schedules
- Test plans
- Communications brief
STEP TWO: DEVELOP THE STRUCTURE
This step in the process deals with your content. In this phase we determine what you want to communicate and how to best organize and deliver your content so it is user-friendly, easy to use and relevant for your audience. In this step we develop and/or deliver tools such as:
- Content audit
- Content outline
- Site map
- Navigation
- Wireframe
- Content delivery plan
- Content development
STEP THREE: DESIGN VISUAL ELEMENTS
Structure and visual design are intertwined. In this phase we develop the visual look and feel of your website, custom application, branding or Internet marketing campaign. We partner with you to make sure the look and feel reinforces your brand and sets the right tone for your audience and message. In this step we focus on creating:
- Design concepts
- Design style guides
- Flow and functionality tests
STEP FOUR: BUILD THE SOLUTION
At this phase we put it all together. We build the website, custom application, branding or Internet marketing campaign. Then we test it for quality and usability and make any adjustments before it goes live. Depending on the project this can include:
- Project guidelines and file structure
- Optimization of graphic elements
- Optimization for search engines and usability
- HTML template creation
- Back-end programming and integration
- Database development
- Graphic user interface development
- Quality assurance planning
- Quality assurance testing
- Final programming completion
STEP FIVE: TEST AND LAUNCH THE SOLUTION
At this phase we are ready to go live. We gather up any loose ends and plan for ongoing tracking, enhancements and maintenance. In this stage we deliver launch tools such as:
- Announcement plan
- Project launch
- Maintenance plan and training
- Site measurement and tracking
- Reporting and analysis
- Future enhancements
